A lead is more than a contact
An opportunity becomes useful when the need, service fit, budget context, timing and decision process are clear enough to assess. A technical migration project and an ongoing content programme call for different teams.
Signals of real buying intent
Look for a concrete business goal, current site constraints, decision owner, likely timeline and willingness to discuss scope. Not every detail needs to be known at first contact.
Qualify for your delivery model
Define the platforms, markets, languages, sectors and project sizes where your team is strongest. Turning down a poor fit protects delivery capacity and reputation.
Run a useful discovery call
Clarify the problem, identify unknowns, outline an audit or discovery phase and agree on next steps. Avoid ranking guarantees or promises of results.
How Mosai fits in
Mosai helps buyers discover relevant agencies. The Free tier is SEK 0/month. Partner is SEK 995/month and offers prioritised matching where fit exists, with no guaranteed lead volume.
Build your own demand too
Explain your process, publish substantive service pages and make your ideal project profile clear. Mosai’s SEO & AEO agent has a SEK 600/month launch price, ongoing review and two relevant new pages per week. Outcomes are not guaranteed.
Next step
Explore options for agencies · View pricing
Two SEO enquiries, two very different fits
A SaaS company wants English-language organic demand generation and has an in-house editor. An ecommerce team needs technical support before a platform migration. Both say “SEO”, but delivery models, timelines and skills differ. Show your specialism in practical terms.
Useful qualification questions
What business problem are you solving? Who owns the decision? Is there a deadline tied to a launch? Which systems and internal teams are involved? What budget context can you share? What data is already available? Use these to understand fit, not to force a premature sale.
When matching is not the right channel
If your model depends on guaranteed meeting volume or unqualified contact lists, project-fit matching may not be suitable. Mosai’s Partner prioritisation applies where the buyer’s needs and an agency’s capabilities align.
