A PPC enquiry is not always campaign-ready
When a prospect asks for more customers through Google Ads, the actual constraint might be limited search demand, weak landing-page conversion, unreliable tracking or an unclear offer. Qualifying these conditions before selling account management protects delivery quality and buyer expectations.
Five useful qualification signals
Understand the business goal and meaningful conversion, target market and buying process, media budget versus service fee, account and analytics access, and who can approve and begin the work. A budget range is more useful than false precision.
Three very different projects
Local service business: geographic reach, call handling and available demand can dominate. B2B SaaS: longer sales cycles and CRM qualification matter more than raw lead counts. Ecommerce: product feeds, margin, inventory and returns become important. One campaign template should not be the answer to all three.
Validate tracking before making promises
Check conversion definitions, duplicate counting, data quality, consent dependencies and account permissions. An advertising-platform conversion is not always a qualified opportunity. Specify what the discovery phase will validate and who is responsible for fixing gaps.
Separate spend from service scope
Distinguish media budget, agency fees, creative production, tools and landing page work. A bounded audit can be more sensible than a major retainer for a small account. Complex programmes need testing governance, reporting, feed management and cross-team coordination.
Questions that establish fit
Which customers are most valuable? Which conversions can be verified? What has already been tested? Can the buyer change landing pages? Who approves spend and messaging? Are there advertising restrictions? What happens after a lead enters the sales process?
Know when to decline
Requests for guaranteed ROI, refusal to provide basic account transparency, no viable sales process or expectations that paid media alone will repair an unclear offer are reasons to reset scope or walk away.
Mosai pricing and matching
Free: SEK 0/month. Partner: SEK 995/month with prioritised matching when assignment and expertise fit, and no guaranteed lead volume. SEO & AEO agent: SEK 600/month at launch price, with ongoing review and two relevant new pages each week. Results are not guaranteed.
Present your capabilities accurately
Explain whether you specialise in search, paid social, B2B or ecommerce, which markets and budgets fit, and what you need from a client to deliver. See how Mosai creates leads, pricing and the agent. You can also contact us.
