Local context and project fit

Islington combines professional services, technology, media and many small to mid-sized businesses. For growth companies, a senior specialist team can sometimes outperform a larger agency with more handoffs.

Use local presence as one criterion, not the only criterion.

What to compare

• Relevant category experience
• Seniority of the actual delivery team
• Scope, budget and commercial model
• Communication and decision process
• How success will be measured